Live audio rooms are an in-thing today. With the rise of the Clubhouse app in the spotlight, many social media platforms tried to clone it. With Twitter, what they rolled out is Spaces. The platform started testing the Clubhouse-clone last November 2020. That is, right after it rolled out audio tweets and quote tweets. After six months, Twitter globally launched Spaces to accounts with more than 600 followers. Today, Twitter Spaces is now open to everyone.
Starting today, all Twitter users for Android and iOS can host a Space. That is regardless of how many followers the account has. In line with the rollout, Twitter also offers a GIF that shows how to host a Space. It aims to briefly refresh users on how to create Spaces. Twitter Spaces allows 2 co-hosts and up to 10 speakers.
Twitter Spaces is now open to everyone as of 21 October 2021.
Implications for Marketers:
Opening Twitter Spaces is a perfect stir for the platform to boost connection and engagement. Marketers can fully take advantage of using Spaces on their audio marketing approach. By showcasing the most relevant live audio chats, they can surely boost conversion and reach.