Clubhouse, a social audio app, was built for two types of people – the talkers and the listeners. It was the brainchild of Paul Davison and Rohan Seth, who previously collaborated in a podcast app called “Talk Show.” Shortly after the COVID-19 pandemic shut the world down, Talkshow was rebranded as Clubhouse in March 2020. It became an instant hit in the US. This invite-only app celebrated its 1st anniversary with 13 million downloads globally. Today, Clubhouse is no longer an invite-only app.
Initially, the Clubhouse app was only available for iOS users. It became globally accessible to Android by the end of May this year. Shortly thereafter, it already recorded 1 million Android sign-ups in barely a week. But other social media networks tried cloning the social audio app as it came to the spotlight. Facebook is currently testing Hotline. Twitter globally launched Spaces. They have significantly slowed down the rise of the Clubhouse app.
To cope up with the competition, Clubhouse opens its membership for everyone. An invitation from an existing Clubhouse user is no longer needed to register for an account on the app. At the same time, Clubhouse unveils a new logo and desktop website. A new app icon will also be featured monthly. The first iteration showcases Justin ‘Meezy’ Williams, a popular music manager and super-user of the Clubhouse app.
The Clubhouse app is no longer invite-only as of 21 July 2021.
Implications for Marketers:
As the Clubhouse app opens its world to the public, it can be a great way to build a community and connect with listeners globally. Marketers should optimize their presence on this social audio app by joining relevant rooms and starting conversations related to their niche. It can also be a perfect platform to collaborate with influencers using audio rooms.
Reference: https://www.tubefilter.com/2021/07/21/clubhouse-no-longer-invites-from-existing-users-new-logo/
