Day: November 23, 2020

Oberlo Releases 2021 Instagram Trends

Instagram has one billion active users worldwide, which makes it one of the biggest social media platforms today. Brands and businesses have turned to using Instagram as a marketing platform to reach out to their target audiences. That is why Oberlo has also released a list of Instagram trends that are foreseen to be prominent …

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Facebook May Launch “Libra” Currency on January 2021

Last May 2020, Facebook launched Facebook Shops. It’s a significant step for the platform to join the e-commerce bandwagon. Shortly thereafter, the platform introduced the Novi Digital Wallet. It’s the new payment system to replace Calibra. With the recent announcement of a new pay team, Facebook may launch the “Libra” currency in January 2021.  Facebook’s …

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Facebook Adds New Fundraising Tools

The year 2020 has been a difficult year for everyone. Yet, everybody is looking forward to a positive future. During the COVID-19 lockdowns, people were able to raise $100 million to help communities on Facebook and Instagram. Today, Facebook adds new fundraising tools and launches a “Season of Giving.”  The “Season of Giving” features a …

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Snapchat Launches Video Snaps via Spotlight

TikTok has taken over Gen ZERS and the millennials. It’s the number one most downloaded app with 2 billion downloads worldwide as of April 2020. No wonder, social media platforms have launched similar versions of these short music video clips. Instagram launched Reels. Twitter launched Fleets. YouTube launched Shorts. Today, Snapchat launches video snaps via …

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Social Media Marketing Echo Chambers

Social media platforms make use of algorithms to display content to users. A basic algorithm involves tracking the content that a user is interested in based on his browsing history and what he “likes” and then offering more similar content to him. There is nothing wrong with bringing up content that users like to read. …

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