Snapchat is a mobile messaging app for drawings, photos, texts, and videos. This year, its main focus is improving augmented reality (AR). It introduced AR spectacles. It also enabled new AR features and tools like the birthday mini, bitmoji avatars, custom AR lenses, and scan tools. Today, Snapchat and WPP launch the “AR Lab.”
WPP, a creative transformation company that specializes in visual AR. The global partnership launching the “AR Lab” aims to help brands and businesses deliver immersive experiences through AR. The “AR Lab” will be centered on developing new AR technologies and eCommerce media activations. It also sponsors a quarterly AR adoption competition among WPP clients in the following countries:
- Australia
- Canada
- Denmark
- France
- United Kingdom
- United States
Snapchat and WPP launch the “AR Lab” on 30 September 2021.
Implications for Marketers:
Recent studies showed that 94% of people are expected to use AR for shopping purposes. As such, the “AR Lab” from Snapchat and WPP can boost eCommerce among marketers in Snapchat.
Reference: https://www.wpp.com/news/2021/09/wpp-and-snap-inc-launch-augmented-reality-partnership
