Augmented Reality

Facebook Applies for an AR Hat Patent

Facebook Applies for an AR Hat Patent

Augmented Reality (AR) has always been an important part of innovation in Facebook. After changing its AR/VR team’s name into Reality Labs, the platform has rolled out significant AR features. These include AR video calls, multi-participant live streaming, Smartwatch, and video cropping. Today, Facebook applies for an AR hat patent. Founders Legal, a corporate and …

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Snapchat Introduces New AR Spectacles

Snapchat Introduces New AR Spectacles

Here’s good news to Snapchat users! Today, Snapchat introduces new AR Spectacles. It has long been announced in the last Snap Partner Summit 2021. Now, it’s about materials. AR Spectacles is a technology that fits into something small. They are like ordinary sunglasses but with AR capabilities. Developed by Lens Studio, these sunglasses can use …

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Pinterest Expands "AR Try-On" for Eyeshadow

Pinterest Expands “AR Try-On” for Eyeshadow

Online shopping has significantly changed today. With lots of technology innovation and trends, it makes it easier for people to find the right product they are looking for. In June 2019, Google started testing AR try-on with Mac cosmetics. By December 2020, it officially launched such a shopping innovation with added partners including Black Opal, …

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