Snapchat Launches New AR Lenses for Week of the Deaf

The International Week of the Deaf is celebrated every full week of September. This year, it commences from the 20th of September to the 30th of September. The current theme focuses on thriving deaf communities. Today, Snapchat launches new AR lenses for Week of the Deaf.

Snapchat ASL Lens

As a messaging and video app, Snapchat has a unique camera tool that makes it stand out. Its local lenses have a landmarker tool that allows users to interact with famous world landmarks. It also has Snapabbles. They are interactive AR lenses that can be controlled through facial expression, motion, or touch command. 

Snapchat’s new AR Lenses for Week of the Deaf includes 3 fingerspelling tools. These are:

  • Fingerspell Name
  • Randomizer Fingerspeller
  • Random Words Fingerspeller

Together with a new Bitmoji sticker, these creative tools aim to inspire Snap chatters to engage and learn sign languages. Snap code’s AR Lenses for Week of the Deaf is powered by SignAll’s AI.

Snapchat launches new AR lenses for Week of the Deaf on 21 September 2021.

Implications for Marketers: 

Snapchat’s new AR lenses for Week of the Deaf are a fun way to boost engagement among its users. Marketers can fingerspell common words like “hug,” “love,” and “smile” to boost engagement and reach on the messaging app. 

Reference: https://newsroom.snap.com/week-of-deaf-ar-lenses

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