During the recent Snapchat Partner Summit, the platform promised to advanced its feature and tools. A major focus will be on the Snap camera’s scanning features. Bitmoji fashion, food and wine barcodes, full-body lenses, local lenses, and Screenshop were added by Snapchat to boost fun and engagement. Today, Snapchat updates its scan tools.
Scan Button on Snapchat’s Main Camera
First, Snapchat brings its scan button on the front and center of the main camera. It makes it easier for Snap chatter to find fun and helpful experiences. As such, it will prompt users to scan and discover ideas about fashion, food, plants, etc.
Snapchat’s New Shopping Experience Through Scan
Second, Snapchat is rolling out a new shopping experience through “scan.” Based on a scanned image, Snapchat will now provide specific product matches that a user can directly buy. Users can now find shopping inspirations through pre-scanned images or screenshots. It is a new way to discover new brands, products, and services.
Snapchat’s New Shortcuts on its Camera
Snapchat updates its scan tools on 26 August 2021.
Implications for Marketers:
Snapchat’s new scan tools provide an easier way to use functionalities and purpose in the app. For marketers, scan tools can boost conversion and engagement as they align with ads, campaigns, and promotions.