Snapchat and WPP Launch the “AR Lab”

Snapchat and WPP Launch the “AR Lab”

Snapchat is a mobile messaging app for drawings, photos, texts, and videos. This year, its main focus is improving augmented reality (AR). It introduced AR spectacles. It also enabled new AR features and tools like the birthday mini, bitmoji avatars, custom AR lenses, and scan tools. Today, Snapchat and WPP launch the “AR Lab.” WPP, …

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