Instagram aims to help brands and businesses improve how they post on the platform. As the platform announced its shift to a photo-and-video-sharing app, it continuously finds ways to give ideas and inspiration. It is currently testing auto caption for feeds and Reels partnerships. Its insights now cover a 60-day tracking. Last January, the platform launched a “Professional Dashboard” for businesses and creators. Today, “See How Other Businesses Connect with People” on Instagram.
To empower brands and businesses with their content approach, Instagram added a new element on the Professional Dashboard – “See How Other Businesses Connect with People.” The tab highlights top examples of organic and promoted posts. To get a dose of inspiration, a Business or Creator account just needs to “View Professional Dashboard” and click the “See How Other Businesses Connect with People” under the “Stay Informed” section.
Tapping a post helps you learn what makes it stand out. You can also learn the basics about branded content, Reels, and Stories. Instagram also adds some call to actions (CTAs) in between the posts to help businesses and creators design their own masterpieces.
“See How Other Businesses Connect with People” on Instagram starting 03 August 2021.
Implications for Marketers:
“See How Other Businesses Connect with People” on Instagram can prompt marketers to get more ideas on their Instagram approach. By learning how they can incorporate the elements that make top organic and promoted posts stand out, they can apply them to boost conversion and engagement on their ads.
Reference: https://business.instagram.com/blog/instagram-discover-new-content-ideas-for-businesses
