Instagram Rolls Out New Chat Sticker on Instagram Stories

Instagram tweeted an announcement that it will include Chat stickers on its Stories, which may invite followers or users to a group chat.

The creators or the one who published the sticker on the Stories can review the people who requested to join the group chat.

The chat can be ended anytime.

Instagram Rolls Out New Chat Sticker on Instagram Stories
Source: Instagram

Implications for Brand Marketers

The chat sticker can enable conversations between the brand and its customers. Brands could experience difficulty in managing the group chat especially if it’s a big brand.

However, an advantage of using the chat sticker can help brand marketers discuss with influencers and creators to collaborate with one another.

Another benefit of using the chat sticker is to reach to customers and engage with them. Users can ask about products or services in the chat.

It’s eventually up to brand marketers how to utilize the new feature which could get them to engage with their followers.

Original Source: https://twitter.com/instagram/status/1146104886339096577

If you find this post useful, please share to your friends.
Share on whatsapp
WhatsApp
Share on facebook
Facebook
Share on linkedin
LinkedIn
Share on email
Email

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.