YouTube is committed to protecting its creators, partners, and viewers. The platform enabled pre-publish checks to better control copyright issues, search insights for transparent analytics, and timed reactions to encourage more respectful interactions. That is why the MRC awards YouTube with brand safety distinction for the second year.
The Media Rating Council (MRC) is a non-profit organization that audits social media platforms they comply with industry standards. YouTube was the first to receive the content-level brand safety accreditation from MRC last year. Today, the platform takes another industry step as MRC awards YouTube with brand safety distinction. YouTube is, again, the first platform to be awarded such a distinction. With a safety error rate from the Global Alliance for Responsible Media (GARM), MRC found YouTube highly recommendable to run ads with advertisers and agencies.
MRC awards YouTube with brand safety distinction for the second year on 12 May 2022.
Implications to Marketers:
As YouTube earns MRC’s brand safety distinction, marketers do not need to worry about the safety and security of their ads within the platform. As such, they can focus more on valuable creatives for their ads and campaigns to have a more effective video marketing strategy.