Brand Safety

Facebook Updates Its Brand Safety and IP Protection Tools

Facebook, Social Media Marketing, Social-Media 社交媒體

Copyright infringement has been the focus of Facebook, Twitter, and YouTube nowadays. Facebook has expanded its rights manager tool. Twitter expanded its brand safety partnerships. While YouTube allowed pre-publishing copyrights check. These steps are made to protect a creator’s right over their content. To further enhance such protections, Facebook has recently made updates on its …

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Twitter Advances Its Brand Safety Partnerships

Social Media Marketing, Social-Media 社交媒體, Twitter

Brand Safety is one major concern among social media platforms. In the past few months, several updates were made to enhance them. Facebook expanded its brand safety controls by adding “public allow list” and “topic exclusion.” Instagram increased the security of 3rd party access. YouTube added offensive comment warnings and tested message filters. Twitter has also …

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Facebook Adds New Tools for Brand Safety Control

Facebook, Social Media Marketing, Social-Media 社交媒體

Facebook is continuously investing to promote brand safety. This is one effort to create a safe but collaborative community. Since 29 November 2019, the platform has been testing brand safety options. Last 12 May 2020, Facebook expanded ad safety control for advertisers. These included delivery reports, live stream exclusions, and whitelist. Today, Facebook adds new …

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Facebook Updates on Brand Safety and Content Monetization

Content-Marketing, Facebook, Social Media Marketing, Social-Media 社交媒體

In the last two years, Facebook found significant concerns in data privacy and security. New measures were made to approach ad restrictions, data use, and transparency. In the past few months, they are reviewing policies on civil rights and political campaigns. Facebook published its final report on its civil rights audit last 08 July 2020. …

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