YouTube aims to equip creators with tools to protect their assets and channel. As a copyright protection tool, the platform enabled pre-publish checks during the video editing process. They were initially made available to YouTube’s Studio dashboard for desktop. Today, YouTube expands pre-publish checks to its mobile app.
Conor Kavanagh, YouTube’s Ads Policy Manager, announces the update via the Creator Insider channel. The pre-publish checklist analyzes a video for any copyright issues. It also checks the video for any possible violations of YouTube’s terms of service. Today, creators using the YouTube mobile app can use pre-publish checks once they upload a new video on the platform.
YouTube expands pre-publish checks to its mobile app on 26 April 2022.
Implications to Marketers:
YouTube’s pre-publish checks are handy tools to make it easier for creators in streamlining their uploads. As such, it can also help marketers boost credibility and trust in their video campaigns.