Pinterest is set to be a reputable eCommerce platform. First off, it enabled collections, ideas ads, paid partnerships, and verified merchant programs. It has also earned brand safety certification from the Trustworthy Accountability Group (TAG). Today, Pinterest gets MRC accreditation.
The Media Rating Council (MRC) is a media-funded organization that audits companies if they comply with industry standards. An MRC accreditation has recently been awarded to Pinterest’s clicks and impressions. It means that both pin clicks and pin impressions are at par with campaign performance. Both elements passed industry standard compliance. As such, pinners are guaranteed that they get the right experience and metrics when seeking ideas and inspiration on Pinterest.
Pinterest gets MRC accreditation on 25 October 2021.
Implications for Marketers:
Here’s another eCommerce push as Pinterest gets MRC accreditation. For marketers, it is also an assurance of more business with reliability on a third-party endorsement.