Major social media platforms will sign the EU’s disinformation code. They all support the fight against misinformation. Facebook launched a misinformation mentorship program. Google highlighted its fact-checking tools. Twitter expanded misinformation reporting. YouTube tackled its fight against misinformation.
The new disinformation code will be added to the existing Digital Services Act of the European Union. Under the new law, each social media platform will be forced to disclose how they curb, block, and remove harmful advertisements and promotions. The disclosure will require a country-per-country breakdown. It will also put government-controlled groups to have more control over fake news. Any violation will mean 6% of their global turnover as fines.
Major social media platforms will sign the EU’s disinformation code as of 13 June 2022.
Implications to Marketers:
EU’s disinformation code is a push to better detect and remove information. For social media marketers, it will mean new rules and tools to reclassify misinformation. The transition may be complex, but in the end, it is a good deed to fight global misinformation together.