Facebook has been hosting free online training to support brands and businesses. The platform launched a series of community accelerator programs on product development and social media marketing. It has also partnered with Coursera and Goodwill to enhance its online course offerings. As the company rebranded, Meta launches a mentorship program to fight misinformation.
Third-Party Fact-Checking Program
This is Meta’s third-party fact-checking program. In partnership with Poynter Institute’s International Fact-Checking Network (IFCN), the meta Journalism Project will select 6 experts from the fact-checking industry to mentor 30 organizations. The mentorship program aims to reduce the spread of misinformation. With a $450,000 fund, the curriculum includes:
- A better approach to debunk health and science misinformation.
- Building an effective training program to combat misinformation.
- How to effectively partner with fact-checking organizations during breaking news events to better avoid misinformation.
- Initiating media literacy campaigns to help the local communities spot misinformation.
- Using innovative formats to communicate fact checks.
- Using monitoring tools and sourcing tips to detect misinformation in social media.
Applications for experts who wish to apply as mentors run from the 2nd of November to the 3rd of December with the selected mentors to be announced by January 2022. Application for mentees will start in February 2022. While the mentorship program will commence from February to May 2022. For more details, you may visit the IFCN’s website
Meta launches a mentorship program to fight misinformation on 02 November 2021.
Implications for Marketers:
It may be worth it for marketers to join Meta’s mentorship program to fight misinformation. Knowing how to detect facts and fallacies can position the reputability among brands.