Reels has become one of the most powerful content formats on Instagram. The platform even enabled a boost option for Reels ads, placement, and templates. Today, Instagram will share new video posts as Reels.
Reels are more entertaining and immersive videos. In the coming weeks, Instagram will share new video posts shorter than 15 minutes as Reels. Instagram will encourage users to enhance such videos with edits, effects, and music. If the IG account is public, the clip may be discovered and recommended to more people within the platform. Anyone can create a Reels remix from public videos, except if the owner turns off the remixing settings.
Instagram will share new video posts as Reels on 21 July 2022.
Implications to Marketers:
Consolidating new video posts on the Instagram Reels tab can be a great way for marketers to focus on creating Reels Ads. Promoting products and services through Reels has proven to be a great marketing strategy among brands.