Instagram Enables “Reels Ads” Placement on Its Marketing API

As TikTok scales on eCommerce, Facebook is set to expand the usage of Reels Ads. Today, Instagram enables “Reels Ads” placement on its marketing API. It will allow 3rd parties to create Reels ads directly on the platform. 

Instagram Reels are TikTok clones that allow recording a 60-second video clip with music. It was launched in July 2020. After 11 months, Instagram introduced Reels ads, which is currently available to 8 countries:

  • Australia
  • Brazil
  • Canada 
  • France
  • Germany 
  • India
  • United Kingdom
  • United States

Instagram’s marketing API is what developers and partners use to implement ads and campaigns. An INSTAGRAM_REELS placement option features the following functions:

  • Reels Ads creation and targeting
  • Reels Ads insights
  • Reels Ads preview

Instagram notes that there is no need to upgrade the current Marketing API version.

Instagram enables “Reels Ads” placement on its marketing API as of  12 October 2021.

Implications for Marketers: 

Instagram’s “Reels Ads” placement on its marketing APU can help expand the usage of Reels campaigns. It can mean a major potential for growth and reach among marketers utilizing Reels Ads.


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