Here’s good news for Instagram users! Instagram is now testing feed posting options via desktop. After enabling Australian and UK IGTV ads and launching a digital magazine, this update can be a handy feature for advertisers and creators.
Starting today, Instagram’s feed posting option will show a “+” icon on its desktop version. Clicking the “+” icon allows users to upload images and videos from a PC hard drive. By uploading content on the desktop, users will also have access to all Instagram formatting features and tools. Feed posting option via desktop only includes regular Instagram content such as Carousels, IG photos, IGTV, and status updates. Reels and Stories are not yet included on the desktop upload.
Instagram tests feed posting option via desktop as of 17 May 2021.
Implications for Marketers:
Instagram’s feed post via desktop makes it easier for marketers to manage their Instagram content in a centralized workspace. As such, it gives brands and businesses more capacity to post curated and polished IG ads and content.