IGTV

Instagram Makes IGTV Ads Available in Australia And The UK

Instagram TV or IGTV was launched in 2018. It has been an incredible addition to the platform. In May 2020, Instagram launched IGTV ads among users in the US. Barely a year after, Instagram makes IGTV ads available in Australia and the UK. The highlights of Instagram’s 10th anniversary were the rollout of IGTV shopping …

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The Rise of Lo-fI Video on Instagram

The COVID-19 pandemic has slowed down many businesses. Brands started adopting cost-efficiency measures. Small businesses pivoted to creating content using mobile devices. While large businesses partnered with influencers to connect to their audiences on social media. The result – the rise of Lo-fi videos on Instagram. Lo-fi means low fidelity. A lo-fi video is a …

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Instagram Adds New “Guides” Tab

Instagram aims to give its users inspiration and reliable information. Last 18 May 2020, the platform start experimenting with a “Guides” tab on wellness content. This helps users discover content, recommendations, and tips from health and wellness experts. Today, Instagram adds new “Guides” tab for all users. The new “Guides” tab will also cover all …

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IGTV Shopping and Stories Map for Instagram’s 10th Birthday

On 6 October 2010, a Stanford University graduate and Google employee wanted to make photos more than just a record of memory. Kevin Systrom was a lover of bourbon and photography. At first, he created the “Burbn” app. He used to take pictures of his scotch collection and share it with friends. The app doesn’t …

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