IGTV

Instagram Tests Feed Posting Option via Desktop

Here’s good news for Instagram users! Instagram is now testing feed posting options via desktop. After enabling Australian and UK IGTV ads and launching a digital magazine, this update can be a handy feature for advertisers and creators.  Starting today, Instagram’s feed posting option will show a “+” icon on its desktop version. Clicking the …

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Instagram Live Broadcast Now Allows Turning Off Audio and Video

With the rising popularity of Clubhouse, Instagram is set to compete by enhancing IG Live. The platform extended live streaming limits to 4 hours. It also allowed multi-participant live streams of up to 3 guests and to share a live stream on IGTV. To help creators earn money, Instagram also rolled out paid badges. Today, …

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Instagram Makes IGTV Ads Available in Australia And The UK

Instagram TV or IGTV was launched in 2018. It has been an incredible addition to the platform. In May 2020, Instagram launched IGTV ads among users in the US. Barely a year after, Instagram makes IGTV ads available in Australia and the UK. The highlights of Instagram’s 10th anniversary were the rollout of IGTV shopping …

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The Rise of Lo-fI Video on Instagram

The COVID-19 pandemic has slowed down many businesses. Brands started adopting cost-efficiency measures. Small businesses pivoted to creating content using mobile devices. While large businesses partnered with influencers to connect to their audiences on social media. The result – the rise of Lo-fi videos on Instagram. Lo-fi means low fidelity. A lo-fi video is a …

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Instagram Adds New “Guides” Tab

Instagram aims to give its users inspiration and reliable information. Last 18 May 2020, the platform start experimenting with a “Guides” tab on wellness content. This helps users discover content, recommendations, and tips from health and wellness experts. Today, Instagram adds new “Guides” tab for all users. The new “Guides” tab will also cover all …

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