Instagram TV or IGTV was launched in 2018. It has been an incredible addition to the platform. In May 2020, Instagram launched IGTV ads among users in the US. Barely a year after, Instagram makes IGTV ads available in Australia and the UK.
The highlights of Instagram’s 10th anniversary were the rollout of IGTV shopping and Stories ads. This is clear evidence that the platform is working out on its eCommerce growth. Today, Kevin Fredericks, a comedian & creator announces that creators in Australia and the UK are now eligible for IGTV ads. It is a video ad built for mobile users. It is around 15 seconds long. Instagram shares 55% of this type of ad revenue among creators. They will initially be visible to people watching IGTV on their feeds.
Instagram makes IGTV ads available in Australia and the UK on 29 March 2021.
Implications for Marketers:
IGTV ads are long-form content that keeps Instagram users engaged. For marketers, it can be a great tool for ads and content variation. They can use IGTV ads to highlight behind-the-scene teasers, feature a tutorial, or promote a new product. It’s a powerful way of enhancing a brand’s Instagram strategy.