Instagram is continuously improving connection and engagement within the platform. Recently, it has been testing add yours and quick reply stickers. Today, Instagram launches Reels replies.
Instagrammers can now reply to comments using the Reels feature. The Reels comment will appear as a link sticker, which when tap turns into a viewable Reels. To add a Reels comment, users just need to tap the blue Reels button on the comment section.
Instagram launches Reels replies on 10 December 2021.
Implications for Marketers:
Instagram Reel’s replies are a new way for marketers to boost engagement within the platform. Brands can use them to send Reels on how-tos and product info to further boost sales.
Reference: https://twitter.com/instagram/status/1469444419656896515
