Instagrammers can now reply to comments using the Reels feature. The Reels comment will appear as a link sticker, which when tap turns into a viewable Reels. To add a Reels comment, users just need to tap the blue Reels button on the comment section.
Instagram launches Reels replies on 10 December 2021.
Implications for Marketers:
Instagram Reel’s replies are a new way for marketers to boost engagement within the platform. Brands can use them to send Reels on how-tos and product info to further boost sales.