Stickers have become a vital element of Instagram Stories. First off, the platform replaced Stories swipe-up links with link stickers. Then, it enabled caption stickers for text auto-caption on Stories. Instagram is also testing reshare stickers that labeled Stories from where it was originally posted. Today, Instagram enables the “Add Yours” sticker on Stories.
Stories are IG posts that disappear after 24 hours. With 500 million people tapping into it daily, Instagram is boosting such type of content when it comes to discovery and engagement. The new “Add Yours” sticker encourages Instagrammers to reply on threads of a Story post. The new “Add Yours” sticker can be shared with the public view. Tapping the profile bubble list on the sticker will show all responses on the thread.
Instagram enables the “Add Yours” sticker on Stories as of 01 November 2021.
Implications for Marketers:
The “Add Yours” sticker on Instagram Stories is an option to build a response chain within the Stories prompt. These can boost engagement, which marketers should take advantage of.
Reference: https://twitter.com/instagram/status/1455235802682646530
