Harmful comments have been a common challenge among social media platforms. That is why efforts have been made to eliminate them. Facebook aims to improve the quality of comments seen among news feed posts. Twitter updated its offensive comment warnings. YouTube is recently testing comment management guidelines. Today, Instagram tests new comment limits.
The new comment limits now focus on limiting unwanted interactions from groups of accounts instead of individual profiles. In a tweet shared by Matt Navarra, a social media expert, an Instagrammer can now limit comments according to 2 groups – accounts that aren’t following you and your recent followers. The user can also set a time frame when to limit comments among these groups.
Instagram tests new comment limits as of 08 July 2021.
Implications for Marketers:
Instagram’s new comment limits are a new way to combat platform abuse. Among marketers, this can be a great way to manage negative publicity against brands on Twitter. By controlling unwanted interactions, brands can avoid abuse and harassment among competitors and detractors on Twitter.