Here are some ways to make your Instagram CTAs more convincing. Instagram adds new customization options for link stickers. Last August, Instagram replaced swipe-up links to link stickers and enabled sharing Stories links to everyone. Then, it introduced the “Add Yours” stickers encouraging Instagrammers to reply on threads of a Story post.
Instagram’s new customization options for link stickers allow users to customize their colors and texts. When a user adds a link sticker, a prompt to customize the text will appear. To change the color of the text, simply tap the sticker as you are placing it.
Instagram adds new customization options for link stickers on 06 December 2021.
Implications for Marketers:
Instagram’s new customization options for link stickers are a great way for marketers to be more creative in crafting their CTA links. It can help boost conversion and engagement among Instagrammers.
Reference: https://twitter.com/instagram/status/1467929011112210432
