Instagram Introduces Reels Templates

Instagram Introduces Reels Templates

It was in August 2020 when Instagram launched Reels. Instagram Reels are a 60-second music video that imitates TikTok clips. As it becomes the main competitor of the TikTok app, the platform wants to equip creators with a tool similar to customizable Stories templates. Today, Instagram introduces Reels templates.

Instagram Reels templates
Instagram

Reels templates allow creators to recreate Reels. This has previously been tweeted by Alessandro Paluzzi, a reverse engineering expert. Creators can copy other Reels formats to serve as templates for the creation of a new reel. It is currently available to a small group of selected IG creators.

Instagram introduces Reels templates on 22 April 2022.

Implications to Marketers:

Reels templates make it easier for marketers to create new Reels ads and campaigns. At the same time, it can give them inspiration on what creative they can do next.

Reference: https://techcrunch.com/2022/04/22/instagram-tests-a-templates-feature-which-allows-you-to-copy-formats-from-other-reels/

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