Many changes have been made by Instagram. After switching to a photo-and-video-sharing platform, it will start turning video posts into Reels. It makes Instagram a haven of four content formats – image, Carousel, Reels, and videos. Recently, Hype Journal reports the performance of Instagram content.
Image
In July 202, images rank as the top performing Instagram content when it comes to popularity. Around 42% of IG posts are images, with an estimated reach of 29.9%, likes distribution of 24.6%, and comments distribution of 30%.
Carousel
An Instagram Carousel is a post containing more than one image that Instagrammers can swipe to browse one by one. Carousel ranks the 2nd most popular Instagram content. . Around 26.2% of IG posts are carousels, with an estimated reach of 22.4%, likes distribution of 24.2%, and comments distribution of 24.9%.
Reels
Reels are the most appealing competitor of the TikTok app. Even though they are the third most popular type of content on Instagram, they rank high in engagement. Around 22.1% of IG posts are Reels, with an estimated reach of 33.8%, likes distribution of 35.4%, and comments distribution of 28%.
Videos
Videos rank fourth as the most popular IG content format. Around 9.6% of IG posts are Reels, with an estimated reach of 13.9%, likes distribution of 15.6%, and comments distribution of 17%.
Hype Journal reports the performance of Instagram content on 19 August 2022.
Implications to Marketers:
Knowing which Instagram content performs best can help marketers craft a more effective IG strategy. As images and Reels garner more engagement, brands should look into incorporating them into their Instagram strategy.
Reference: https://hypeauditor.com/blog/how-different-types-of-content-perform-on-instagram/
