Due to the new EU disinformation code, Google is considering 3rd party ad placement on YouTube. That is right after the platform updated core search on its ads 360 management platform with separate analytics per content.
According to Reuters, the EU competition watchdog notes that Google Ads Manager potentially restricts rivals to serve ads on YouTube. As the platform generated $147 billion in ad revenue last year, the bulk of profits and sales came from YouTube. By opening YouTube ads to rival companies, the EU will enable a fair game.
Google is considering 3rd party ad placement on YouTube as of 13 June 2022.
Implications to Marketers:
As Google considers 3rd party ad placement on YouTube, it will give marketers more flexible ad options. It could facilitate new opportunities on YouTube ad content for digital marketing.