Today, there are around 6 billion smartphone users worldwide. Such a huge number makes the mobile app a core part of our daily lives. One of Google’s main focuses is helping businesses and creators thrive as it promotes user privacy. First, it released predictive targeting insights. The platform also introduced a web storefront for creators. Today, Google introduces a privacy sandbox for Android users.
Google’s privacy sandbox is a private advertising solution by limiting third-party data sharing and cross-app identifiers. It is a multi-year initiative from Google on the mobile advertising marketplace. It starts with enabling topics API, which enabled key audience targeting instead of cookie tracking. Together with an updated 360 management platform, the platform will continue to find privacy solutions for search ads.
Google introduces a privacy sandbox for Android users on 16 February 2022.
Implications for Marketers:
Google’s privacy sandbox is an alternative to third-party data. For marketers, it can be a great way to maximize ads performances without the need for cookie tracking.