Privacy Sandbox

Google Introduces Privacy Sandbox for Android Users

Google Introduces Privacy Sandbox for Android Users

Today, there are around 6 billion smartphone users worldwide. Such a huge number makes the mobile app a core part of our daily lives. One of Google’s main focuses is helping businesses and creators thrive as it promotes user privacy. First, it released predictive targeting insights. The platform also introduced a web storefront for creators. …

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Save the Date for Google Marketing Live

Google Introduces Topics API

The implementation of Apple’s IDFA and new privacy policy guidelines has greatly affected social media analytics. Today, social media platforms need to rely more on first-party data. As part of its ongoing effort to get rid of third-party cookies, Google introduces Topics API. First off, Google enabled a data-driven conversion model and privacy-safe analytics to …

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