Since the implementation of iOS 14.5, Apple IDFA has significantly affected ad targeting among social media platforms. It results in eliminating 3rd party data tracking with users opting
Here is a Google event to look forward to. Save the date for Google Marketing Live! Google Marketing Live will be held on the 24th of May at
Today, there are around 6 billion smartphone users worldwide. Such a huge number makes the mobile app a core part of our daily lives. One of Google’s main
The implementation of Apple’s IDFA and new privacy policy guidelines has greatly affected social media analytics. Today, social media platforms need to rely more on first-party data. As