YouTube’s Q1 of 2021 Report shows impressive results. It showed a revenue jump of 49%. This, they largely owe, to YouTube creators. That is why the platform enabled new tools to enhance creator support. The platform enabled a pre-published check tool to easily identify any copyright issue. It also added new membership analytics and metrics and timed comments. Today rolls out a new video editing process.
YouTube’s Ads Policy Manager, Conor Kavanagh, announces the new video editing process via the YouTube Weekly Insider. Previously, creators needed to wait for a video to be published before they could edit the video details and put extra information about it. To help them save time, creators can now do the following while a YouTube video is in the process of uploading:
- Add end screens
- Add info cards
- Edit captions
- Place mid-roll ads
The new process can be a big help for creators uploading videos on YouTube daily. This is now live on YouTube Studio.
An extra announcement was also made by Conor on his weekly updates. Shorts will now be available in 23 new countries:
YouTube rolls out a new video editing process on 09 June 2021.
Implications for Marketers:
YouTube’s new video editing process is not necessarily a major update. But it greatly streamlines the workflow process within the platform. For marketers, being able to add mid-roll video ads during the uploading can save time for planning marketing strategies on YouTube. Together with the expansion of Shorts to 23 new countries, these YouTube updates can really mean a lot to reach out to the target audience on the video-sharing platform.