As YouTube adds new metrics to its analytics and insights, it also continuously works on tools to help creators enhance and monetize their videos. Audio ads, clips, product tags, and Shorts are just some of them. Today, YouTube tests pre-publishing copyright checks.
The new pre-publishing tool analyzes the content of a video and checks for possible violations on YouTube’s terms of services. It will also qualify a video’s ad suitability for creators under YouTube’s monetization program. The tool will initially be available on YouTube’s Studio dashboard via desktop. The pre-publishing check will take around a few minutes to half an hour depending on the video length. Once done. It will alert creators for any error.
YouTube tests pre-publishing copyright checks as of 17 March 2021.
Implications for Marketers:
YouTube’s pre-publishing copyright checks is a clear move to weed out copyright violations. This can significantly help creators avoid any violation of YouTube’s policy. For marketers, weeding out copyright issues make ads more suitable for monetization. The tool can also help a brand’s content creation much easier.