Video Marketing

YouTube Tests Live Stream Shopping

YouTube Tests Live Stream Shopping

As video continues to rise, being an important digital marketing strategy, YouTube is gradually making an eCommerce push. The platform enabled hashtag search and product tags. It also launches the 1st-ever virtual event for small businesses – the Small Biz Day. The event highlighted Google’s video builder tool, a free video setup tool using a logo and 2 …

YouTube Tests Live Stream Shopping Read More »

YouTube Launches “New to You”

YouTube Launches “New to You”

After focusing on creator tools, YouTube is now focusing on a better viewer experience. Among creators, YouTube recently rolled out comment management and copyright protection tools. For viewers, they introduced a new 4k Plus package on YouTube TV. Today, YouTube launches “New to You.” “New to You” is an updated YouTube feature that shows recommendations …

YouTube Launches “New to You” Read More »

YouTube Beta Tests Shorts in the Middle East and UAE

YouTube Beta Tests Shorts in the Middle East and UAE

TikTok, once again, leads the app download chart. But YouTube is not yet giving up the fight. It continues to enhance its Shorts, a 30-second entertaining video clip. music clips. The platform designed an appealing Shorts logo. It also enabled analytics and control tools for the TikTok clone. To encourage the creation, the platform also …

YouTube Beta Tests Shorts in the Middle East and UAE Read More »

Twitter Enables a 15-Second View Buying Model for Video Ads

Twitter Enables a 15-Second View Buying Model for Video Ads

With a very limited time to make a good first impression, Twitter knows that every second count among advertisers. That is why the platform enabled paid subscriptions on select services. These include a newsletter sign-up, Super follow, ticketed Spaces, Tomorrow weather service, and Twitter Blue. After setting up these monetization features, Twitter now enables a …

Twitter Enables a 15-Second View Buying Model for Video Ads Read More »

Join Our Newsletter

Join our newsletter to receive the latest updates and market tips.