Major social media platforms are set to beat out TikTok. Instagram globally launched its TikTok-clone, Reels, last June. YouTube initially introduced Shorts to India, then rolled it out to the Middle East, the UAE, and the US. To boost the use of these short music clips, YouTube launches the Shorts campaign effective today.
YouTube’s video campaign for Shorts is entitled “I’ll keep it Short…” It features popular musicians like Camila Cabello and The Weeknd. The video essentially spells out how people use TikTok clips for years. Then, it highlights specific bents on YouTube Shorts,
YouTube launches Shorts campaign on 10 August 2021.
Implications for Marketers:
YouTube’s Shorts campaign is the platform’s second step to boosting these short music clips. After launching the Shorts fund to reward creators with unique and viral Shorts clips, this campaign can boost usage of Shorts. For marketers, Shorts are a creative option to YouTube ads and campaigns. Boosting its discovery allows them to expand its reach.