It’s here! YouTube officially launches the Shorts fund. Shorts is a TikTok-like 15-second video clip. It is a new way to create, explore and watch vertical videos on YouTube. Launched in September 2020, Shorts testing was globally launched. This July 2021, YouTube also introduced the Shorts fund for creators. It is a $100 million program to reward creators for their unique and viral Shorts content. Today, YouTube officially launches the Shorts fund.
Shorts Fund Eligibility
Starting this month, YouTube creators with outstanding Shorts performances will receive $10,000 to $100,000. The performance will be based on engagements and views. All YouTube creators are eligible for the bonus. These include creators under the Multi-Channel Network (MCN) affiliates and the YouTube Partnership Program (YPP). Yet, a creator should meet the following criteria:
- Creators must be at the majority age and live within Brazil, India, Indonesia, Japan, Mexico, Nigeria, Russia, South Africa, the UK, and the US.
- A parent or guardian must accept the terms for creators who are 13 to18 years old.
- Non-monetizing channels are also eligible as long as they have or set up an AdSense Account for payment.
- The channel must have uploaded at least one eligible Shorts within the last 180 days. Only original Shorts videos uploaded on YouTube are covered.
- All channels and creators must abide by YouTube’s Community Guidelines, copyright rules, and monetization policies.
YouTubers who qualify for the bonus will receive a notification and the amount on the 25th of every month.
YouTube officially launches the Shorts fund on 03 August 2021.
Implications for Marketers:
YouTube Shorts fund is a big push for short video clips on the platform. For marketers, this can be another opportunity to earn revenue out of creative Shorts ads.