Short-form videos are on the rise. This is the new trend in video marketing. It was greatly influenced by the sudden popularity of TikTok, which has now created a business hub. Instagram rolled out Reels. Snapchat clone TikTok clips through Spotlights. While YouTube launched Shorts. All these social media features include a short clip that lasts from 15 to 60 seconds. Today, YouTube expands the access of Shorts for all users in the US.
Last March, YouTube enabled Shorts to a selected group of YouTubers in the US via a dedicated Shorts logo on the main feed. Over the next few weeks, YouTube expands the access of the Shorts camera for all users in the US. YouTube Shorts is a clone of TikTok clips. With Shorts, YouTubers can record a 15-second video and enhance it using a variety of editing tools. Today, Alphabet noted that there are already 6.5 billion daily views of YouTube Shorts. As part of the US-wide launch, YouTube also extends the length of Shorts videos to 60 seconds.
YouTube expands the access of Shorts for all users in the US on 05 May 2021.
Implications for Marketers:
As YouTube expands the access of Shorts for all users in the US, it opens opportunities to boost the discovery of such a feature. For marketers, it is worth tapping on to Shorts as an option for video marketing. With the rising trend of short-form videos, YouTube Shorts will surely stand out. Take it from the experts on video sharing!