It was more than a year ago when YouTube introduced Shorts. Shorts are Tiktok’s clone. They are 60-second vertical clips that give everyone a voice. Today, YouTube celebrates the 1st Anniversary of Shorts.
In September 2020, YouTube first launched Shorts in India, right after the ban of TikTok. It was then rolled out to the U.S. last March and expanded its availability to Canada, Latin America, and the UK. Then in the Middle East and UAE last July.
As YouTube celebrates the 1st anniversary of Shorts, it publishes an infographic about some insights on the feature. After a Shorts campaign for a year, the platform highlighted the following information.
- YouTube Shorts aim to audience growth and easy creation among creators. To further unlock creativity, it will be working on better sounds remixer, text timeline editor, and updated audio picker.
- For viewers, YouTube Shorts aims to keep unique clips that better align with what YouTubers know and love. So, the platform plans to add a new create button on the watch page to deepen connections. It will also be moving the comment, like, and share buttons from the bottom to the side of the screen.
- YouTube Shorts have been an effective monetization option among creators. As such, the platform realizes that it needs a fresh take in rewarding creators. Besides the $100M Shorts fund, YouTube is now developing a program to bring the past, present, and emerging paths together.
YouTube celebrates the 1st Anniversary of Shorts on 15 October 2021.
Implications for Marketers:
YouTube Shorts has boosted engagement and fun in the world’s largest video-sharing platform. Marketers should focus on using such a type of content to promote a brand, product, or service. They can potentially boost engagement, loyalty, and reach within the YouTube community.
Reference: https://blog.youtube/news-and-events/one-year-of-youtube-shorts-what-weve-learned-so-far/
