Twitter considers Spaces as its best asset. Twitter Spaces is a live audio room, similar to the Clubhouse app. It allows 2 co-hosts and up to 10 speakers. Recently, Twitter opened up Spaces to everyone as it is initially available to accounts with more than 600 followers. Today, Twitter tests starting a Space in a tweet.
![Retweet menu showing an additional [mic icon] “Start a Space about this Tweet” option
The Tweet being shown in this screenshot is one of mine:
Kinda worried no one will like the new MacBook Air
It has no fans](https://pbs.twimg.com/media/FSfYWBragAIMp9F?format=jpg&name=900x900 "Twitter Tests Starting a Space in a Tweet")
Jane Manchun Wong, a reverse engineering expert, shows that Twitter users can now start a Space in a specific tweet. Like multi-attachments on a tweet, you can now upload a live audio discussion on it. Twitter tests starting a Space in a tweet as of 11 May 2022.
Implications to Marketers:
As Twitter tests starting a Space in a tweet, it can be an opportunity for marketers to spark conversations about behind the scenes, product launches etc. It can be a good way to boost brand awareness on Twitter.
Reference: https://twitter.com/wongmjane/status/1524424878065356800
