Twitter has been in the limelight nowadays. People are shocked by the news of Elon Musk buying the microblogging site. So, everybody is expecting major changes. Recently, the platform is experimenting with the looks of embedded tweets. It also introduced new ad formats and tweet collaboration. Today, Twitter tests multi-attachments on tweets.
Alessandro Paluzzi, a reverse mobile engineer, tweets that Twitter is currently testing to insert different media formats, all at the same time, in a tweet. These include attaching GIFs, photos, videos, etc. It is also possible to attach multi-videos to tweets. Paluzzi mentioned finding such a feature in Twitter for Android way back in July 2020. But he recently saw it visible on Twitter for iOS. Twitter does not have any official statement about the test yet.
Twitter tests multi-attachments on tweets as of 28 April 2022.
Implications to Marketers:
Multi-attachment on tweets can be a new creative option for marketers. It may be technically challenging, but it can encourage better engagement and interaction on Twitter ads and campaigns.