Verification has been a controversial part of Twitter. To date, there are only 360,000 are verified Twitter accounts out of 199 million daily active users on Twitter. Twitter relaunched public profile verifications last May. But barely after a week, it was halted. Since then, the new verification process for professional profiles are at a pause. Instead, what Twitter is doing now is strengthening screening per element or section. For one, the platform enabled automated labels for “bot” accounts. Today, Twitter shows how NFT profile verification works.
NFT stands for non-fungible token. It means unique and cannot be replaced on a trade. Twitter’s Head of Consumer Product Marketing, Justin Taylor, shows a new process of connecting a Twitter account with a digital wallet. Moving forward, it will be part of Twitter’s verification process. The video tweet shows the steps on how NFT profile verification works:
- On your Twitter menu, click the “Edit Profile” button.
- Click your avatar photo to change it, and select NFT.
- Under the “Connect my Wallet” option, choose your preferred digital wallet.
- After connecting your preferred digital wallet, you can choose and download your NFT avatar.
- It will then show as your Twitter’s avatar photo with a blue “Ethereum” checkmark.
Moving forward, the NFT profile verification will show under Twitter’s “Collectible” tab, which is still under testing.
Currently, the digital wallets available for Twitter’s NFT profile verification are:
- Gnosis Safe
Twitter shows how NFT profile verification works on 29 September 2021.
Implications for Marketers:
The NFT profile verification on Twitter is a great way to show the authenticity of an account. For marketers, it can open new avenues for direct payments. Cryptocurrency is a rising trend. With its integration with Twitter, it may go wild sooner.