Do you want to be a Twitter celebrity? Why don’t you try getting a blue checkmark on your Twitter profile? Today, Twitter relaunches verification for public profiles. Back in 2017, Twitter initiated public profile verification. Due to some issues, it was put to a halt.
After launching professional profiles for brands and businesses, Twitter is now extending its verification badge among accounts falling under these 6 categories:
- Activists, organizers, and other influential individuals
- Companies, brands, and organizations
- Entertainment
- Government
- News organizations and journalists
- Sports and gaming
These public profiles will undergo verification to earn a blue tick that shows an account’s authenticity. Moving forward, Twitter is considering adding humor and satire accounts on verification for the public profile. It is also working on bot account labels.
Twitter relaunches verification for public profiles on 20 May 2021.
Implications for Marketers:
As Twitter relaunches verification for public profiles, it provides more transparency to users on the platform. Marketers should aim to get the blue tick to display a brand account’s authenticity. This helps the Twitter nation understand who they are dealing with. It can also uplift brand conversion and loyalty by being able to display their niche.
