Twitter is set to strengthen the platform for eCommerce and marketing. Last April, it rebranded its ad products into five categories. Such updates are on top of amplifying video ads, community tools, and conversation settings. The platform also reported a 12 million user growth in Q1 of 2021. Today, Twitter reports steady growth in Q3 of 2021.
In Q3 of 2021, Twitter’s daily active users (DAUs) are now at 211 million. It means that there was another 12 million user growth for this quarter. Twitter’s revenue is also up by 37% YoY growth. It is now at$1.28 billion by Q3 of 2021. A majority of the income comes from the U.S. By the 4th quarter, Twitter is targeting $315 million more revenues.
Twitter reports steady growth in Q3 of 2021 as of 26 October 2021.
Implications for Marketers:
Twitter’s steady growth just proves that it is a great marketing platform. Brands should never take Twitter marketing for granted. With new features and tools like the 15-second buying model and Spaces, there’s a long way to go on Twitter.
Reference: https://s22.q4cdn.com/826641620/files/doc_financials/2021/q3/Final-Q3’21-Shareholder-letter.pdf
