Communities have been the core group of social media networks. Such a group is where users share common interests and experiences. As Facebook strengthened group collaborations, Twitter is also doing ways to promote group connections. Recently, it launched a brand bracket showdown. It has also created Twitter lists, virtual rooms, and watch parties. Today, Twitter is working on the “Communities” tool.
Rather than tweeting to all followers, Twitter Communities allow users to select a specific audience group for a tweet. Reverse engineering expert, Jane Manchun Wong, shares the new look of Twitter Communities. Once a user creates a tweet, the user has the option to share it to:
- Everyone which means sharing tweets to all the followers on the Twitter account (if the account is private).
- Communities mean sharing the tweet to all followers of a selected Twitter group.
Under a Communities creation page, Twitter users can create a new group or join an existing group. Eventually, Communities will have an “About” and a “Home” tab. The about tab will show a brief description of the community while the home tab will show the Twitter feeds. Only members of the group can share and engage in the community tweets.
Twitter is working on the “Communities” tool on 26 March 2021.
Implications for Marketers:
Twitter Communities can be the platform’s answer to groups. They provide more private connections and engagement among the Twitter nation. For marketers, this is a new way to boost engagement of interests and topics about a brand. Once Twitter Communities are rolled out, brands can use such a group to interact with users having the same dedicated interests.