Improving its video feature is one big challenge for Twitter. But with a new creator dashboard, the platform started making changes to keep up with the trends. Recently, it enabled playback speed options and the playback mode on TweetDeck. Today, Twitter improves video uploads through Android 9+.
Twitter notes that video uploads for Android are somewhat slow. So, the platform tries to find ways to improve them. Through the Android 9+ version, users can now enjoy faster video uploads for videos with a resolution of 720p or lower. Moving forward, Twitter is looking to do the same for higher-quality videos.
Twitter improves video uploads through Android 9+ on 16 March 2022.
Implications for Marketers:
Improve video uploads mean more tweeting and less waiting among marketers. It will allow them to boost brand awareness and conversion through quick uploads of video campaigns.