SMT released a poll yesterday on the list of most annoying growth hacks on Twitter. It gave insights on what things bother social media marketers when they are on the platform. Today, Twitter has set up a new test in which users can now control and have options for playback speed for videos and audio in the application.
Jane Manchun Wong, a reverse engineering expert who spearheaded the playback speed options together with Twitter, has worked for the last few months for the latest feature. She was first spotted testing the feature last September.
Users will be able to customize their viewing experience with the new playback speed choices, which will give them a variety of options to pick from. There are two ways to speed up content consumption:
- Users may use chipmunk voices in audio clips.
- They can slow things down to get a better look at specific elements.
This day marks the first live test. Although it will be available for Android for now, the company is set to expand the functionality soon on IOS.
Twitter has launched a new feature on playback speed options on 9 February 2022.
Implication for Marketers:
Users are wanting to go through longer videos faster as audiences’ attention spans shorten, and short videos are quickly becoming the preferred method of communication. Having the ability to slow things down can benefit when looking for key elements inside viral clips. Marketers who use Twitter as their primary platform to promote and expose their brands can surely use this feature if they use videos with longer lengths to help the brand communicate with the audience. Surely, the platform will also gain more marketers and its daily users may increase in the next few months if it expands in IOS.