Twitter is also set to level up the TweetDeck experience. It is an app to manage multiple Twitter accounts. Last 15th of January, Twitter previews a new and improved version of TweetDeck. Today, Twitter enables playback on TweetDeck.
The new playback option of TweetDeck allows users to keep playing videos while browsing feeds. Just click any video, and it will be docked on the screen. The user can watch the video while removing columns, scrolling, or switching between decks. The user can also dismiss, pin it to another location, or unlock the video as preferred.
Twitter enables playback on TweetDeck as of 25 January 2022.
Implications for Marketers:
TweetDeck’s playback feature can be a minor enhancement. But it can, in a way, help marketers maximize time in creating Twitter ads and campaigns while browsing for ideas and inspiration.