App Annie is one of the leading global providers for mobile analytics and data. Today, it announces the top apps downloaded in Christmas 2021. According to App Annie, TikTok leads the chart as the most downloaded app on iOS and Google Play last Christmas. This was followed by:
- WhatsApp Messenger
- Facebook Messenger
TikTok and Facebook have been taking turns in topping the daily download charts. It is also best to note the rising usage for Telegram in number 7 as consumers continue to prefer encrypted messaging services. Shopee also ranks as the highest shopping app in number 8.
App Annie announces the top apps downloaded in Christmas 2021 on 03 January 2022.
Implications for Marketers:
App Annie’s top apps download can be a great guide for marketers to determine where to focus on their social media campaigns this 2022. The top downloaded apps offer a great potential to boost brand awareness and have a larger reach among target audiences.