After Facebook changed its name, the platform is determined to win back young audiences. Adopting Meta as the new company name, its new vision is to innovate on AR and VR. Today, Facebook shares a new Creative App Platform.
Meta’s new Creative App Platform is a new page that allows users to discover features and tools to create unique stories. These include an audio, photo, and video editing tools. It is currently under beta test with a small number of developers. The Creative App Platform is in partnership with:
- B612 all-in-one camera features
- Smule app for singing
- Vita for video editing
- VivaVideo for video creation
Meta is looking forward to adding Cameo360, PicsArt, and Sweet Selfie to the partnership soon.
Facebook shares a new Creative App Platform on 11 November 2021.
Implications for Marketers:
The new Creative Platform App is an expanded creativity hub for Facebook Stories. For marketers, it could be a significant update to level up creatives on ads and campaigns. Let’s wait and see, as the app is relatively new!