Even though the popularity of NFT has dropped down, social media platforms continue to explore ways to use these digital artworks. Snapchat, for one, considers integrating NFT into its AR lenses. Its main goal is to enhance the purchase journey in addition to the patent for Bitmoji fashion and full 3D avatars. Today, Snapchat explores ways to integrate NFT artworks with AR lenses.
Reports show that Snapchat is currently finding ways to allow artists to show off their digital collectibles via Snaps. The experiment will start with a limited number of selected creators in August. Participants can create and mint NFTs on another platform. Then, they will be allowed to import the NFTs into Snapchat lenses. As artist sells them on the platform, Snapchat will not take any cut of the sales.
Snapchat explores ways to integrate NFT artworks with AR lenses on 13 July 2022.
Implications to Marketers:
As Snapchat explores ways to integrate NFT artworks with AR lenses, marketers can use them to build a community. By incentivizing Snap chatters with NFTs, they would likely actively engage in Snapchat groups.