Snapchat Applies for Patent to Animate Full 3D Avatars

Snapchat Applies for Patent to Animate Full 3D Avatars

Snapchat is a popular instant messaging app. But it’s going way through with innovation. Last year, the platform applied for a patent in Bitmoji fashion. Afterward, it rolled out Bitmoji avatars. Today, Snapchat applies for a patent to animate full 3D avatars.

Snapchat Applies for Patent to Animate Full 3D Avatars
Snapchat

The patent application to animate 3D avatars is based on full-body tracking. To augment an original video, the Snap camera will track the body movements of the skeletal joints in a 2D video. It will create a vector to apply the movement in a 3D avatar.

Snapchat applies for a patent to animate full 3D avatars on 30 May 2022.

Implications to Marketers:

Snapchat’s innovation is extremely impressive. Animating full 3D avatars can significantly help marketers augment their promotions on digital fashion through full-body filters.

Reference: https://patentdrop.substack.com/p/050-patent-drop-snap-amazon-and-nvidia?s=r

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